This study examines the methods and characteristics of creating and leading a successful web- based, technical company offering a software as a service (SaaS) solution. Centering around an eight month case study of a startup specializing in creativity and innovation, the importance of finding problems from customers, evolving the concept, producing a solution, and growing the product are all encompassed by this study. Since the dot com bust over a decade ago, the cost of utilizing Internet technologies has dropped significantly, creating a rich environment for starting a web-based company with reduced initial investment by the founders. The study will explore the impact of this paradigm shift on turning ideas into companies and ways that this has been accomplished through a shift of focus to customer driven design.
