Green Reactions: Perceptions of Sustainable Hotels

Open Access
Greszczak, Lori Ann
Area of Honors:
Hotel, Restaurant, and Institutional Management
Bachelor of Science
Document Type:
Thesis Supervisors:
  • David Allen Cranage, Thesis Supervisor
  • Breffni M Noone, Honors Advisor
  • Albert Laurence Bartlett Iii, Faculty Reader
  • sustainability
  • hotels
Sustainability is a current issue that has proven to be a challenge for many businesses especially those in the hospitality industry. The proposed study will look into these challenges and identify guest perceptions of sustainability within a LEED certified hotel and then determine whether these perceptions are of positive or negative benefit. Guest perceptions are determined by the commitment to sustainability, based upon both the sustainability practices in place and also the advertising of the program, which for the hotel studied, is none. The effects of no promotion and high sustainability will be considered in evaluating the experience created for guests both within the servicescape and the atmosphere created from the compilation of various initiatives. Evaluating perceptions from guests at this hotel will further investigate the means of how guests determine if a hotel is “green committed” or “green washing” and will further provide insight to hotels on the benefits of becoming sustainable.