Why golfers continue to swing is an exploratory study focusing on what motivates golfers to play the game of golf. The three main types of motivation intrinsic, extrinsic and amotivation are tested by using a modified version of the Sport Motivation Scale developed by Pelletier et al. in 1995. A brief review of the literature that currently exists on motivation in sports is presented along with the instruments used to measure motivation among athletes and recreational participants alike. The results suggest that the participants in this study responded favorably to statements associated with intrinsic motivation and provided few indications of being amotivated. The sample of golfers used in this study was also divided by skill level, how often they play, and how many years they have been playing golf. Motivational responses differed based on these three different categories. The information found will be useful to those in the golf industry and those who are interested in motivation.