JOURNALISTS’ PERCEPTIONS OF MULTIMEDIA RELEASES AND ONLINE NEWSROOMS

Open Access
Author:
Weintraub, Jennifer Tess
Area of Honors:
Advertising/Public Relations
Degree:
Bachelor of Arts
Document Type:
Thesis
Thesis Supervisors:
  • Michel M Haigh, Thesis Supervisor
  • Susan Mary Strohm, Honors Advisor
Keywords:
  • Press Releases
  • Multimedia Releases
  • Online Newsrooms
Abstract:
The growth of the Internet has radically changed the manner in which individuals interact with businesses. Specifically, with the rise of social media platforms, press release distribution services, and online newsrooms, journalists are no longer restricted to a pencil and a piece of paper. The goal of this study was to examine journalists’ perceptions of multimedia releases and online newsrooms. Do journalists prefer multimedia releases to traditional press releases? Why? Online newsrooms were also examined to find out what journalists expected to see as well as the types of features they may find helpful. Findings will allow public relations professionals’ to better meet journalists’ needs.