Inkyu Kang, Thesis Supervisor Rodney L Troester, Thesis Honors Advisor
Keywords:
football NFL concussions
Abstract:
Football is an incredibly popular sport. People have watched it for decades. However, it is also very violent. The NFL recently started a public information campaign called NFL Evolution. The goal of this campaign is to show people that the league is working to make football safer. Is it working, though? The purpose of this project is to determine whether the campaign has been effective, via the criteria set by Atkin and Rice (n.d.), content analysis, and how prevalent the messages of the campaign are in external sources. The campaign did meet Atkin and Rice’s criteria. Through content analysis, it was found that messages related to changing the game (through organizations, initiatives, and rule changes) are most apparent in this campaign. More research can be done, expanding the sample to sites other than NFL Evolution to increase the sample.
