TREND-SENSE: AN ORIGINAL TELEVISION PROGRAM PITCH

Open Access
Author:
Slater, Zachary Morgan
Area of Honors:
Journalism
Degree:
Bachelor of Arts
Document Type:
Thesis
Thesis Supervisors:
  • Kathleen Mary O'toole, Thesis Supervisor
  • Russell Frank, Honors Advisor
Keywords:
  • Journalism
  • Television
  • Infotainment
  • The Daily Show
  • Trending News
  • Viral News
  • Broadcast
Abstract:
Infotainment programs have become extremely popular on television. Audience’s need for entertaining and informative content allows for the discussion and opportunity for more infotainment programs to be developed. The Daily Show is a trailblazer for infotainment programing and has become one of the most popular shows on television. The internet has allowed news-media to develop beyond the simple posting of a news story and is now more about the sharing and participation involved with that story. Combining infotainment and the internet creates a unique opportunity for television. This thesis will present an original television show pitch inspired by The Daily Show and the internet. Beginning with an idea from CNN President Jeff Zucker and streamlined by an understanding of infotainment based on The Daily Show and web culture, Trend-Sense is born. This thesis concludes with a pitch and sample script for the television industry. The pitch and script convey an opportunity that exists to create engaging, funny, and informative television, based on the digital-trending news of the day.