Lessons from Alumni: Public Relations Education and Curriculum

Open Access
Author:
Till, Jacqueline Mary
Area of Honors:
Advertising/Public Relations
Degree:
Bachelor of Arts
Document Type:
Thesis
Thesis Supervisors:
  • Colleen Connolly Ahern, Thesis Supervisor
  • Susan Mary Strohm, Honors Advisor
Keywords:
  • PR education
  • PR curriculum
  • PR industry
  • Penn State
  • public relations
  • interview
Abstract:
Researchers find that the rare and limited discussion about curriculum design among public relations professionals and educators creates disconnect between educational offerings and industry needs. By interviewing Penn State alumni with degrees in advertising/public relations, public relations option, this research project extends on the College of Communications’ efforts to identify the value and opportunity in the professional program. Using reflections and suggestions from alumni, the project offers practical recommendations to help enhance the academic career without altering curriculum requirements.