The Effect Green Practices Have on a Meeting Planner's Booking Intention

Open Access
Author:
Aloi, Adrien Michelle
Area of Honors:
Hotel, Restaurant, and Institutional Management
Degree:
Bachelor of Science
Document Type:
Thesis
Thesis Supervisors:
  • Anna S Mattila, Thesis Supervisor
  • Breffni M Noone, Honors Advisor
Keywords:
  • meetings
  • meeting planner
  • booking intention
  • events
  • sustainability
  • hotels
  • PCMA
  • MPI
  • NACE
Abstract:
The purpose of this study was to identify how a meeting planner’s booking intention was affected by the sustainable practices implemented in a hotel property. A survey was administered to members of three major meeting planner organizations in the United States; Professional Convention Management Association (PCMA), Meeting Professionals International (MPI), and National Association of Catering and Events (NACE). The survey included one two types of scenarios (green and non-green) for one of two types of events (corporate and social). 125 responses were attained and the data was analyzed using a 2 x 2 ANCOVA. Although the interactions were not significant, and the hypotheses were not supported as a result, the main effects of this study provided interesting findings as to how green positively impacts a meeting planner’s booking intention, behavioral intention, and attitude, and how these dependent variables are impacted by the type of event as well (corporate being of higher importance).