EXAMINING HOW THE MEDIAS PORTRAYAL OF OBESE INDIVIDUALS EFFECTS BODY SATISFACTION AND SELF-ESTEEM

Open Access
Author:
Stafford, Brooke A
Area of Honors:
Advertising/Public Relations
Degree:
Bachelor of Arts
Document Type:
Thesis
Thesis Supervisors:
  • Colleen Connolly-Ahern , Thesis Supervisor
  • Michel Haigh, Honors Advisor
Keywords:
  • Body Image
  • Body Satsifaction
  • BMI
  • Self-Esteem
  • Advertising
Abstract:
Research shows obese individuals are stigmatized in their daily lives and that the media is a pervasive form of such stigma. A survey was created and distributed to women over the age of 18 in the United States. Results suggest the stigmatization of obese women in advertising may have an affect on female body dissatisfaction and self-esteem.