Instagram and Self-Esteem

Open Access
Ferrara, Angelina Anella
Area of Honors:
Advertising/Public Relations
Bachelor of Arts
Document Type:
Thesis Supervisors:
  • Jo Dumas, Thesis Supervisor
  • Michel Haigh, Honors Advisor
  • Instagram
  • Self-Esteem
  • Social Media
It is evident that Instagram has an impact on the self-esteem of its users. This study examined user experiences with Instagram using focus groups. The focus groups consisted of one all male group, one all female group, and one mixed gender group. Focus group results indicate Instagram impacts users’ self-esteems. The impact depends on individuals’ media-literacy knowledge as well as if the person is a high-self monitor or low-self monitor. In addition, users tend to utilize Instagram to promote their best selves, thus making their accounts somewhat idealistic. This is why many users favor Snapchat, so they can show a more genuine side of themselves without the pressure of likes and comments. This research can be used to better understand the sociological impacts that Instagram has on users.