EVERYTHING TO EVERYONE: AMAZON’S RELENTLESS QUEST TO REINVENT HOW PEOPLE PURCHASE EVERYTHING

Open Access
Author:
Artman, Nicholas Charles
Area of Honors:
Supply Chain and Information Systems
Degree:
Bachelor of Science
Document Type:
Thesis
Thesis Supervisors:
  • Dr. Robert A. Novack, Thesis Supervisor
  • John Spychalski, Honors Advisor
Keywords:
  • Amazon
  • Autonomous Delivery
  • Web Services
  • Prime Now
  • Product Ecosystems
  • Jeff Bezos
  • Fulfillment
  • Distribution
Abstract:
The objective of this thesis will be to examine Amazon's past supply chain strategies that have allowed them to set a new precedence in the e-commerce world, as well as explore Amazon's newest logistical initiatives as they continuously enhance their supply chain network's speed and cost efficiency. The final analysis of this academic research is reached by exploring an in-depth look into the strategic supply chain initiatives of Amazon’s past, present, and proposed future. For example, this research examines what Amazon has used in recent years that have lead them to becoming the United States’ largest online retailer, and revolutionized e-commerce shopping through fast yet cost-effective processing and shipping methods. This analysis then proceeds to examine Amazon's current and upcoming network strategies, not only to gain a deeper understanding of them, but also to provide evidence and theory on how Amazon could potentially improve upon their existing and proposed methods. This thesis creates a platform that students and professionals can reference to gain a deeper understanding of the evolution of Amazon's supply chain strategy since its creation in 1994. As the research will show, Amazon has been able to create a number of profitable business ventures within their store’s logistical operations, as well as outside the retail industry, that have helped fiscally support the company and significantly enhance Amazon customers’ shopping experience. These advancements have pushed the boundaries of e-commerce retail, disrupted traditional brick-and-mortar stores, and changed the way people purchase products forever.