Beebz: An American Hijabi's Shopping Experience

Open Access
Author:
Ayad, May Yasser
Area of Honors:
Graphic Design
Degree:
Bachelor of Design
Document Type:
Thesis
Thesis Supervisors:
  • Kristin Sommese, Thesis Supervisor
  • Ryan Russell, Honors Advisor
Keywords:
  • Hijab
  • Hijabi
  • Shopping
  • Fashion
  • Entrepreneurship
  • Muslim
  • Islam
  • Hijabista
  • Clothing
Abstract:
Shopping as a hijabi can prove to be a difficult and daunting task, especially for those with time constraints or a particular fashion sense. For example, not only does a girl have to imagine what every sleeveless dress or short-sleeved shirt would look like with an extra, longer layer underneath or on top, but also if she can even find said extra layer to match at all. She also has to consider her collection of scarves, being constrained to only what is available to her in terms of color and texture. With this thesis, I will be explaining who hijabis are, their needs as well as their developing image and overall narrative in the U.S. Then, as a response to the growing Muslim population within the country’s borders, I will present a business plan and its accompanying branding geared towards facilitating the hijabi shopping experience. While similar entrepreneurial endeavors have already been launched in various locations around the world, I am interested in make this project unique with not just its products (being up to date with contemporary trends, affordable, and easily accessible) and convenient location (geared towards a target audience within the U.S. borders), but also with its site layout and marketing strategy.