FROM BRICK TO CLICK & CLICK TO BRICK: THE RETAIL E-VOLUTION

Open Access
Author:
Gimuriman, Rachel Fay
Area of Honors:
Supply Chain and Information Systems
Degree:
Bachelor of Science
Document Type:
Thesis
Thesis Supervisors:
  • Dr. Robert Novack, Thesis Supervisor
  • John Spychalski, Honors Advisor
Keywords:
  • E-Commerce
  • Retail
  • Amazon
  • Walmart
  • Online Retailing
  • Supply Chain
  • E-Tailing
  • Technology
  • Delivery
  • Jeff Bezos
  • Retail Operations
  • Logistics
  • Retail Revolution
  • Whole Foods
  • Costco
  • Wholesale
  • Boxed Wholesale
  • Cosmetics
  • Same Day Delivery
  • Toys R Us
Abstract:
This thesis aims to delve into the history and evolution from solely traditional brick and mortar stores to click and mortar stores, and vice versa, and how the octopus that is Amazon and the hippo that is Walmart have disrupted retail as we know it. This thesis creates a platform that students and professionals can reference to gain a deeper understanding of the evolution of “brick to click” and “click to brick” over the recent decade and begin to understand where these two animals will take us next. The main foci include: developing consumer trends, competitive strategies, pricing, operations, product assortment, private label, store formats, and supply chain management. The industries and companies studied includes grocery (Whole Foods Market, Kroger, Instacart, and Blue Apron), wholesale (Costco, Sam’s Club, Boxed Wholesale), department stores (Lord and Taylor, Kohl’s and Nordstrom), home delivery companies, big box retailers (Walmart and Target), private label manufacturing, and the future of the retail store. This thesis aims to examine the entire retail industry.