A Content Analysis of Fitspiration Images on Pinterest

Open Access
Author:
Blair, Lauren Ashley
Area of Honors:
Letters, Arts, and Sciences (Abington)
Degree:
Bachelor of Arts
Document Type:
Thesis
Thesis Supervisors:
  • Dr. David Hutson , Thesis Supervisor
  • Dr. David Ruth , Honors Advisor
  • Dr. Beth Montemurro, Faculty Reader
Keywords:
  • FITSPIRATION
  • BODY IMAGE
  • SOCIAL MEDIA
  • BODY DISSATIFICATION
  • BODY DISSATISFACTION
Abstract:
The notion that media exposure is linked to body dissatisfaction has been supported by widespread correlational and empirical evidence (Grabe, Ward, and Hyde, 2008). However, the effects of newer media (e.g. Facebook, Instagram, and Twitter) on body image is limited because research on this topic is only in the initial stages. Therefore, it is vital that the images featured on social media sites are more fully investigated, so effective interventions and preventative measures can be developed and implemented. The term ‘fitspiration’ describes a newer online trend designed to motivate individuals toward a healthier lifestyle by promoting fitness plans, exercise, and healthy food choices. Thus, ‘fitspiration’ has been coined among fitness advocates as a healthy alternative to thinspiration and bonespiration (Talbot, Gavin, van Steen & Morey, 2017). The present study was intended to explore the messages linked to fitspiration imagery on Pinterest, as well as gain a better understanding about thinspiration vs. fitspiration.