Creating a Buzz: Graphic Design for the Sake of the Bees

Open Access
Author:
Blashford, Turner Joel
Area of Honors:
Graphic Design
Degree:
Bachelor of Design
Document Type:
Thesis
Thesis Supervisors:
  • Ryan Edward Russell, Thesis Supervisor
  • Ryan Edward Russell, Honors Advisor
  • Fang Chen, Faculty Reader
Keywords:
  • bees
  • marketing
  • campaign
  • brand
Abstract:
The purpose of this project is to explore graphic design strategies for a broad, complex problem like bee decline. Such a global issue requires the mobilization of a large group of people, but the larger an audience the more diluted the message becomes. This project is an exploration of audience, focusing on three different groups with three different logos and campaign plans to better inspire them to action. Contained in this document are the designer’s research, design process, and finished design.