Gig-Economy Investigation: A Study of Ride-Sharing Perceptions and User Experiences
Open Access
Author:
Morris, Ryan Eric
Area of Honors:
Business (Berks/Lehigh)
Degree:
Bachelor of Science
Document Type:
Thesis
Thesis Supervisors:
Lolita Anna Paff, Thesis Supervisor Dr. Sandy Feinstein, Thesis Honors Advisor
Keywords:
Gig-Economy Ride-Sharing Freelance Work Sharing Economy Perceived Risk Perceived Usefulness Perceived Ease of Use
Abstract:
Ride-sharing has attracted great attention in the past five years and is one of many available transportation options. This study investigates perceived usefulness, ease of use, and risk as determinants of technology acceptance in the ride-sharing market. An important feature of the study is its attention towards non-users as well as the experiences of users. Understanding the determinants of passengers’ and drivers’ intentions to use ride-sharing is critical to promoting and adapting the service. Contrary to expectations, the results of this study indicate perceived usefulness and ease of use have no statistically significant effect on intention to use ride-sharing services. Perceived, risk however, does seem to be a significant determinant of ride-sharing application adoption. Based on the results of this study, implications for businesses and suggestions for further research are provided.
