INCREASING GROWTH IN CONSULTING REVENUE OF A THIRD-PARTY LOGISTICS COMPANY

Open Access
Author:
Rakestraw, Kaitlyn Danielle
Area of Honors:
Supply Chain and Information Systems
Degree:
Bachelor of Science
Document Type:
Thesis
Thesis Supervisors:
  • Robert Novack, Thesis Supervisor
  • John Spychalski, Honors Advisor
Keywords:
  • third-party logistics
  • 3PL
  • consulting solutions
  • supply chain optimization
  • information technology in supply chain
Abstract:
The goal of this research, as established by the 3PL company, was to propose “future- state recommendations” for the company’s customized solutions portfolio that support the company’s goal to double solutions revenue in a three-year time period. This involved examining the current product portfolio to determine if the current value-added services are competitive and meeting customers’ needs, and if not, making conclusions as to what changes should be made. The research was conducted by analyzing historical company data on solutions revenue by practice area, as well as the number of projects that utilize the various solutions. Additionally, interviews were conducted with sales and consulting employees for an internal point-of-view from those who interface directly with customers and receive feedback. A market landscape analysis was completed by researching two third-party logistics companies and two consulting- based companies to determine how their customized services compare to this 3PL company. This also included research on current technology trends and how they are being applied to supply chain management. The three areas of research were synthesized in order to form comprehensive results in the form of a SWOT analysis, and ultimately a set of recommendations for the 3PL company. These recommendations include changes that can be made to the portfolio of customized solutions, alterations to internal solutions group processes, and the methodology for making continual improvements in the future.