The Three Perspectives to Environmental Communication: Finding Influence through Rhetorical Artistry and Ethical Decision Making

Open Access
Author:
Dautrich, Connor
Area of Honors:
Communication Arts and Sciences
Degree:
Bachelor of Arts
Document Type:
Thesis
Thesis Supervisors:
  • Bradford James Vivian, Thesis Supervisor
  • Lori Ann Bedell, Honors Advisor
Keywords:
  • Environmental Communication
  • Sustainability
  • Communication
  • The environment
  • Rhetoric
  • Ethics
  • influence
Abstract:
The communication of sustaining the earth is becoming increasingly important as the strains on the earth become tighter. When studying the communication of sustaining the environment, three perspectives can be used to understand the differences in the realms in which we find it. Environmental communication is found at the government, business, and individual levels. Changing the mindset or actions of a government, business, or individual through the use of communication occurs when a speaker’s message influences an audience. Influencing an audience often requires unique strategies under each perspective of environmental communication. To identify where this influence can be found or how it can be accessed, examples of each perspective will be analyzed by reviewing its rhetorical artistry and ethical decision making. If environmental communication can access influence through agency, rhetorical artistry, or ethical decision making, an audience will be more likely to engage with the message and interact with the environment more sustainably.