Promoting Antibiotic Stewardship With a Video Intervention Based on the Risk Information Seeking and Processing Model
Open Access
Author:
Fisher, Emily
Area of Honors:
Communication Arts and Sciences
Degree:
Bachelor of Science
Document Type:
Thesis
Thesis Supervisors:
Erina Lynne Macgeorge, Thesis Supervisor Lori Ann Bedell, Thesis Honors Advisor Andrew Fraser Read, Faculty Reader
Keywords:
Risk Information Seeking and Processing Model Antibiotic stewardship College health intervention Video intervention Antibiotic resistance
Abstract:
Antibiotic resistance is a national public health concern that affects more than 2.8 million people each year. Although antibiotic stewardship interventions play a vital role in mitigating the overuse of antibiotics, very few of these campaigns are explicitly based in communication theory, use videos to promote stewardship, or focus on just-in-time messaging for patients. This study tested a video intervention based on the Risk Information Seeking and Processing (RISP) model. 275 college-aged participants participated in the study, and they were assigned to one of three conditions—the RISP-informed video condition, the CDC video condition, or the control.
Compared to the control, the RISP-informed video increased risk judgements, affective responses, informational insufficiency, objective knowledge of antibiotics, perceived information gathering capacity, and information seeking tendencies. The RISP-informed video was also perceived to be more effective than the CDC video, had a greater sensation value, and instilled more fear. Together, the findings demonstrate the utility of the RISP-informed video and illustrate the value of the RISP model as a theoretical guideline for antibiotic stewardship interventions.
