Consumerism, Climate & Package Design
Open Access
- Author:
- Parker, Emily
- Area of Honors:
- Graphic Design
- Degree:
- Bachelor of Design
- Document Type:
- Thesis
- Thesis Supervisors:
- Taylor Marie Shipton, Thesis Supervisor
Phil Choo, Thesis Honors Advisor - Keywords:
- Graphic Design
Design
Packaging
Branding
Consumerism
Climate
Eco-Friendly - Abstract:
- Packaging plays a huge role in the way people purchase and consume products, whether you realize it or not. Expanding far beyond its primary function of protecting contents, packaging informs consumers about important information, creates an experience for consumers, and introduces a brand’s visual identity. Packaging can influence consumers when comparing products and completing a purchase. More specifically, packaging can influence consumer behavior when making decisions that may affect the environment. This project aims to explore the role of packaging design among climate-friendly products – specifically light bulbs. When comparing types of bulbs, there are several terms that consumers must familiarize themselves with to select the bulb type that is needed. Without properly understanding the terms associated with light bulbs, it can quickly become more difficult to compare bulb types and make the best purchase. As a result, I aim to design light bulb packaging that fully educates consumers, allowing them to make an informed purchase without any confusion. Deliverables: branding, packaging.