In a world with a greater demand for accessibility and convenience, in addition to an increasing expectation of fast and reliable deliveries, quickly and easily meeting peoples’ wants and needs has never been so essential to business. goPuff, a rapidly expanding on-demand delivery service, has taken these factors into account, and has integrated meeting customer needs into every aspect of business, including its vertically integrated supply chain strategy. This thesis will analyze the impact that goPuff’s supply chain and business strategies have on the overall success of the company. The purpose is to seek out the key problems goPuff, as a whole, may be facing now and identify how the company has progressed since its start. This thesis will use the State College, PA warehouse as an example for goPuff’s successes and failures.