The sports betting market has grown tremendously in recent years and offers opportunities for sports fans to capitalize on their knowledge of leagues and teams. The potential for increased profitability may exist as a result of successfully implementing strategies and identifying market inefficiencies that could ultimately yield returns for those assuming the risks through specific wagers. The following research delves into the aspects of sports betting, providing an overview of this thriving industry and researching common strategies in order to potentially uncover opportunities for profitability. The research within this thesis focuses on four strategies including middling, betting on trends, the Martingale system, and betting against the public. The statistical analysis completed on the latter three strategies portrayed that each strategy was in fact profitable.
