Customer selection on Airbnb or hotels: Perspective of travelers visiting amusement parks
Open Access
Author:
Ip, Yunice
Area of Honors:
Hospitality Management
Degree:
Bachelor of Science
Document Type:
Thesis
Thesis Supervisors:
Heyao Yu, Thesis Supervisor Phillip Michael Jolly, Thesis Honors Advisor
Keywords:
selection behavior amusement parks Airbnb Hotels servicescapes
Abstract:
The purpose of this study is to investigate the selection behavior between Airbnb and hotels among travelers visiting amusement parks in the U.S., such as Walt Disney World Resort, Disneyland, Universal Studios, Six Flags Great Adventure, and Hershey Park. The selection between hotels and Airbnb has always been a debatable topic, and no studies have ever specifically discussed the selection of customers that visit amusement parks, and how the amusement park visiting could affect customers’ choices. This study aims to identify the key factors influencing customer selection behavior when choosing between Airbnb and hotels as their accommodation. Specifically, the present study aims to examine the effects of price, location, servicescapes of the accommodation toward the choice of guests. The significance of this study lies in its potential to provide valuable insights to lodging service providers in the hotel and amusement park industry. By understanding the factors that influence customer selection behavior, lodging service providers can develop more effective marketing strategies and tailor their offerings to better meet the needs of their customers.
