A History and Evolution of Video-Centric Social Media: Identifying and Analyzing Addiction, Design Features, and Personal and Relational Impact
Open Access
- Author:
- Borkovich, Madison
- Area of Honors:
- Interdisciplinary in Human-Centered Design and Development and Film Production
- Degree:
- Bachelor of Science
- Document Type:
- Thesis
- Thesis Supervisors:
- S. Shyam Sundar, Thesis Supervisor
Steven R. Haynes, Thesis Honors Advisor
Priya Kumar, Thesis Supervisor - Keywords:
- Social Media
Design Features
Design
Development
Media
Video
Video-Centric
Video-Centric Social Media
Social Media Addiction - Abstract:
- A modern phenomenon, video-centric social media sits at the widely unstudied undersection of human-centered design and development and film. Social media engineers thrive in increasing the quantity and quality of the user base, as well as time spent by those online. Thus, video-centric social media platforms incorporate design features meant to promote addiction. Though creating an addicted population is advantageous for application producers, and does provide a few surprising benefits to consumers, sweeping problematic social media behavior yields a myriad of ill effects. Continued motivations for use create a cyclical nature of video-centric social media engagement. Addictive social media use guided by design features subsequently propels a multitude of alterations and impacts regarding both personal perception and relationship-based dynamics. Sense of self, as well as relational sense, is dramatically altered online and in the real world as video-centric social media usage proliferates. Despite the fact that all demographics have been partially analyzed, prior research has focused heavily on young teens and adolescents. Though this information has been paramount to the fields of design thinking, media dissemination, and psychology, there is much less of a wealth of demographically available information regarding college students: specifically, those who utilize social media daily in a new generation for academics, professional tasks, and personal entertainment. This work will compile past aforementioned research in a combinatory fashion with new survey and interview data to elucidate a modern landscape of video-centric social media, its enticing design, and personal and relational impacts of a new wave of technology.