Brian Spangler Davis, Thesis Supervisor Brian Spangler Davis, Thesis Honors Advisor Samuel Burton Bonsall, IV, Faculty Reader
Keywords:
Sports Finance Sports Finance Sports Investment Underwriting Sports Business Major League Baseball Sports Statistics Name Image and Likeness NIL
Abstract:
As investment in sports continues to grow as an industry, this thesis investigates the future opportunities that will arise in this area. By looking at well-established companies that specialize in this field, multiple ventures will be analyzed to find what determines success in the world of sports investment. Main topics include underwriters pooling funds together to invest in potential future contracts of amateur athletes, stock-market type platforms using athletes as the assets, and the potential for investment in college athletes through the use of the newly established Name, Image, and Likeness laws. The research into the areas mentioned, and more, will help determine what the future of this industry could look like.