Political Polarization in the United States and the Implications for the Future Landscape
Open Access
Author:
Igoe, Nirali
Area of Honors:
Marketing
Degree:
Bachelor of Science
Document Type:
Thesis
Thesis Supervisors:
Franklin Jerome Carter, Jr., Thesis Supervisor Jennifer Chang Coupland, Thesis Honors Advisor
Keywords:
Political Polarization consumer behavior buying power politics polarization
Abstract:
Researchers have found that in recent years, political polarization levels among Americans have significantly increased. Many have hypothesized the factors that have caused this, some of these factors are; political parties’ stances, redistricting, the rise of identity-group politics, and mass media. In recent years, companies have faced consumer activism and customers voting with their money. I propose that the increased political polarization is positively correlated with consumer activism. As political polarization continues to increase, companies have to be warier about their public image, as the cases of consumer activism will also increase.
