Equitable Digital Communication Solutions: An Evaluation of Web Accessibility Among Patient Resources
Open Access
Author:
Groff, Lauren
Area of Honors:
Advertising/Public Relations
Degree:
Bachelor of Arts
Document Type:
Thesis
Thesis Supervisors:
Frank Dardis, Thesis Supervisor Frank Dardis, Thesis Honors Advisor Tara Danz Wyckoff, Faculty Reader
Keywords:
communications health communications digital communications web accessibility
Abstract:
The purpose of this study is to define, identify, and compare the level of web accessibility among patient resources provided by various healthcare companies across the medical device, pharmaceutical, and biotech industries. A rubric assessing various accessibility features among patient resources demonstrates Boston Scientific and Johnson & Johnson as providing the most equitable and accessible resources for their patients. Evaluating ethical, legal, and practical elements of the issue, recommendations are made to improve accessibility initiatives among healthcare corporations and positively impact patient-facing resources.
