Sports betting and gambling are increasingly accessible and available now more than ever. With over thirty states legalizing sports betting through online and mobile sportsbooks, gambling has rapidly grown more popular. As legalization expands, so do the marketing campaigns of gambling companies. This study aims to identify the potential necessity of governmental regulations on advertising in the gambling industry. The survey conducted explored how the youth perceives and interacts with gambling. Data was collected regarding simple demographics such as age, gender, and state residency, as well as behaviors, attitudes, motivations, experiences, and awareness of gambling. The findings display various aspects of available youth gambling, including the age at which participants began to gamble, types of gambling activities they partook in, motivations, exposure to advertisements, and attitudes towards regulation. The results suggest there is a need for increased education, awareness, and regulation to address the potential harms correlated with youth gambling.
