internet memes cultural attitudes thematic analysis artificial intelligence
Abstract:
The advancement of artificial intelligence (AI) has captured the public imagination while simultaneously sparking discussion about the implications of these technologies. This thesis explores cultural narratives and attitudes surrounding AI through an inductive thematic analysis of 115 AI-related internet memes. Findings reveal perspectives about AI’s potential to undermine uniqueness, displace human labor, and operate unchecked; simultaneously, some memes may reflect an attitude of caution and optimism, recognizing AI as a helpful tool. By unpacking these cultural narratives, this thesis contributes to a deeper understanding of how memes can be used to communicate societal dynamics, particularly in the realm of AI.
