Bilingualism and Business: The Importance of Language in International Business
Open Access
Author:
Pershica, Lily
Area of Honors:
Global and International Studies
Degree:
Bachelor of Arts
Document Type:
Thesis
Thesis Supervisors:
Lauren Halberstadt, Thesis Supervisor Krista Brune, Thesis Honors Advisor
Keywords:
International Business Bilingualism Global Relations Benefits Challenges Market Penetration Leadership Expatriate
Abstract:
The purpose of this thesis is to examine the benefits of bilingualism in the international business workforce. As the world becomes more globalized, it is important that businesses adapt to the changing professional climate. Having a grand knowledge on the language and culture of the country that a company works with is imperative for best chances of success, therefore bilingualism is a key tool to possess as an expatriate (Peltokorpi, 2010). To understand why bilingualism is an important attribute to have in international business, the benefits will be examined and discussed from an international business perspective. Four main benefits will be analyzed:
1. Cultural competence and communication
2. Market penetration and competitive advantage
3. Human resources and internal development
4. Global leadership development
Finally, there must be consideration taken to the challenges that may be faced when bilingualism is involved in business.
