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Keyword
- Arab Middle East1
- Islam in business1
- brand choice1
- brand equity1
- branding1
- cognitive dissonance1
- conformity1
- consumer behavior1
- cross-cultural marketing1
- decision-making process1
- ecotourism1
- fan avidity1
- fan development1
- identity formation1
- international business1
- motivation1
- normative social influence1
- social groups1
- sports marketing1