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Keyword
- marketing[remove]4
- pop culture2
- Penn State1
- brand betrayal1
- brand love1
- brand transgression1
- brands1
- coffee1
- consumer behavior1
- consumer brand idenitification1
- consumer brand relationships1
- consumer involvement1
- consumer-brand relationship1
- crisis communications management1
- cultural capital1
- design1
- ethnography1
- packaging1
- parasocial relationships1
- qualitative analysis1