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Start Over Area of Honors Advertising/Public Relations Degree B A Thesis Supervisor Francis Erin Dardis Keyword complex messaging Keyword advertisements Keyword Public Relations

1. How do simple versus intricate advertisements expressed via visuals and messaging affect consumer reactions?

open_access
Open Access
Author:
Major, Amy
Title:
How do simple versus intricate advertisements expressed via visuals and messaging affect consumer reactions?
Area of Honors:
Advertising/Public Relations
Keywords:
Advertising
Public Relations
Consumer Reactions
Simple messaging
complex messaging
advertisements
File:
Download Amy_Major_Thesis_4.05.18.pdf
Thesis Supervisors:
Francis Erin Dardis, Thesis Supervisor
Francis Erin Dardis, Thesis Honors Advisor
Ken E Yednock, Faculty Reader

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