1. Celebrity Endorsements and a New Kind of Product Placement Open Access Author: Asmara, Michelle Rose Title: Celebrity Endorsements and a New Kind of Product Placement Area of Honors: Advertising/Public Relations Keywords: celebrity endorsementproduct placementsource characteristicssource credibilitymeaning transferlikabilitybrand integration File: Download ASMARA_Michelle_Honors_Thesis Thesis Supervisors: Francis Erin Dardis, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
2. Strength of Advertisement-song Congruency Versus Song Preference in Television Advertising Open Access Author: Tarullo, Julianne Marie Title: Strength of Advertisement-song Congruency Versus Song Preference in Television Advertising Area of Honors: Advertising/Public Relations Keywords: advertisingtelevision advertisingcongruencymusicsong File: Download Tarullo_Thesis.pdf Thesis Supervisors: Francis Erin Dardis, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
3. Direct-to-consumer Pharmaceutical Print Advertising's Effect on Mood Open Access Author: Ullmann, Emily J Title: Direct-to-consumer Pharmaceutical Print Advertising's Effect on Mood Area of Honors: Advertising/Public Relations Keywords: DTC – Direct-to-Consumer DTCPA – Direct-to-Consumer Pharmaceutic File: Download Ullmann_Thesis_Final_2015.pdf Thesis Supervisors: Francis Erin Dardis, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
4. THE EFFECTIVENESS OF USER- AND MARKETER-GENERATED CONTENT Open Access Author: Miao, Jingnan Title: THE EFFECTIVENESS OF USER- AND MARKETER-GENERATED CONTENT Area of Honors: Advertising/Public Relations Keywords: Advertisinguser-generated contentmarketer-generated contentpurchase intentioncustomer brand engagementattitude towards brandattitude towards ad File: Download Miao_Jingnan_UGCMGC.pdf Thesis Supervisors: Francis Erin Dardis, Thesis SupervisorFrancis Erin Dardis, Thesis Honors AdvisorFuyuan Shen, Faculty Reader
5. Best Practices in Social Media Use and Interactivity by Restaurant Chains Open Access Author: Guarna, Natalie Ellen Title: Best Practices in Social Media Use and Interactivity by Restaurant Chains Area of Honors: Advertising/Public Relations Keywords: Social mediainteractivityengagementInstagramRestaurantsFoodFood marketing File: Download NGuarna_Thesis_FINAL.pdf Thesis Supervisors: Francis Erin Dardis, Thesis SupervisorDr. Fuyuan Shen, Thesis Honors Advisor
6. How do simple versus intricate advertisements expressed via visuals and messaging affect consumer reactions? Open Access Author: Major, Amy Title: How do simple versus intricate advertisements expressed via visuals and messaging affect consumer reactions? Area of Honors: Advertising/Public Relations Keywords: AdvertisingPublic RelationsConsumer ReactionsSimple messagingcomplex messagingadvertisements File: Download Amy_Major_Thesis_4.05.18.pdf Thesis Supervisors: Francis Erin Dardis, Thesis SupervisorFrancis Erin Dardis, Thesis Honors AdvisorKen E Yednock, Faculty Reader
7. Food and Beverage Social Media Effectiveness in the Millennial Age Open Access Author: Kretzer, Kelsey Marie Title: Food and Beverage Social Media Effectiveness in the Millennial Age Area of Honors: Advertising/Public Relations Keywords: social mediafood and beverageengagementmillennialsfacebookinstagramtwitterfoodies File: Download Kelsey_Kretzer.pdf Thesis Supervisors: Francis Erin Dardis, Thesis SupervisorFrancis Erin Dardis, Thesis Honors AdvisorKen E Yednock, Faculty Reader
