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Start Over Area of Honors Advertising/Public Relations Degree B A Thesis Supervisor Fuyuan Shen

1. THE EFFECTIVENESS OF USER- AND MARKETER-GENERATED CONTENT

open_access
Open Access
Author:
Miao, Jingnan
Title:
THE EFFECTIVENESS OF USER- AND MARKETER-GENERATED CONTENT
Area of Honors:
Advertising/Public Relations
Keywords:
Advertising
user-generated content
marketer-generated content
purchase intention
customer brand engagement
attitude towards brand
attitude towards ad
File:
Download Miao_Jingnan_UGCMGC.pdf
Thesis Supervisors:
Francis Erin Dardis, Thesis Supervisor
Francis Erin Dardis, Thesis Honors Advisor
Fuyuan Shen, Faculty Reader

2. The Effect of Need to Belong And Materialism In Influencer Marketing

open_access
Open Access
Author:
Zhang, Maggie
Title:
The Effect of Need to Belong And Materialism In Influencer Marketing
Area of Honors:
Advertising/Public Relations
Keywords:
Influencer Marketing
The Need to Belong
Materialism
Purchase Intent
Linear Regression
Exploratory Factor Analysis
File:
Download ZHANG_The_Effect_of_Need_to_Belong_And_Materialism_In_Influencer_Marketing.pdf
Thesis Supervisors:
Heather Shoenberger, Thesis Supervisor
Fuyuan Shen, Thesis Honors Advisor

3. the power of perceived authenticity: comparing the efficacy of endorsements of beauty products between traditional celebrities and social media influencers

open_access
Open Access
Author:
E, Zihang
Title:
the power of perceived authenticity: comparing the efficacy of endorsements of beauty products between traditional celebrities and social media influencers
Area of Honors:
Advertising/Public Relations
Keywords:
influencer
celebrity
influencer marketing
endorsement
advertising
File:
Download Thesis_paper_final_0731.pdf
Thesis Supervisors:
Heather Shoenberger, Thesis Supervisor
Fuyuan Shen, Thesis Honors Advisor

4. Putting the Planet on the Ballot: Climate Change Framing in 2016 and 2018 Political Ads

open_access
Open Access
Author:
Bell, Kelsey
Title:
Putting the Planet on the Ballot: Climate Change Framing in 2016 and 2018 Political Ads
Area of Honors:
Advertising/Public Relations
Keywords:
political advertising
politics
climate change
framing
content analysis
climate change framing
political campaigns
political communications
File:
Download Honors_Thesis_Kelsey_Bell_Final.pdf
Thesis Supervisors:
Fuyuan Shen, Thesis Supervisor
Fuyuan Shen, Thesis Honors Advisor
Colleen Connolly-Ahern, Faculty Reader

5. Model Idealism in the Luxury World: The Impact of Utilizing Realistic Body Standards on Consumer Brand Perceptions and Purchase Intentions In High-End Companies

open_access
Open Access
Author:
Huffman, Sarah
Title:
Model Idealism in the Luxury World: The Impact of Utilizing Realistic Body Standards on Consumer Brand Perceptions and Purchase Intentions In High-End Companies
Area of Honors:
Advertising/Public Relations
Keywords:
Luxury Advertising
Brand Attitude
Wishful Identification
Purchase Intention
Idealized
Non-Idealized
Realistic Marketing
File:
Download Huffman_Final_Thesis.pdf
Thesis Supervisors:
Heather Shoenberger, Thesis Supervisor
Fuyuan Shen, Thesis Honors Advisor