1. CONFORMITY DIVIDED: CONSUMER BUYING BEHAVIOR AMONG THE SUBSETS OF CONFORMITY Open Access Author: Nguyen, Julia Lee Title: CONFORMITY DIVIDED: CONSUMER BUYING BEHAVIOR AMONG THE SUBSETS OF CONFORMITY Area of Honors: Marketing Keywords: brand choiceconformityconsumer behaviorcognitive dissonancedecision-making processnormative social influencesocial groups File: Download Final_Thesis_PDF.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis SupervisorKaren Page Winterich, Faculty Reader
2. Examining Student Motivations and Identities to Promote Philanthropic Involvement Open Access Author: Barnett, Meghan Title: Examining Student Motivations and Identities to Promote Philanthropic Involvement Area of Honors: Marketing Keywords: studentphilanthropythonmarketingmotivationidentity File: Download Barnett_SHC_Thesis.pdf Thesis Supervisors: Karen Page Winterich, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
3. Investigating the Role of Tolerance of Ambiguity in Responses to Contemporary Poetry Open Access Author: Beckman, Warren Michael Title: Investigating the Role of Tolerance of Ambiguity in Responses to Contemporary Poetry Area of Honors: Marketing Keywords: PoetryTolerance of AmbiguityAesthetic Response File: Download Beckman_Warren_ResponsesToPoetry.pdf Thesis Supervisors: Karen Page Winterich, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
4. Into the Dark: Marketing Strategies for Dark Tourism Management Open Access Author: Cohn, Brandy Nicole Title: Into the Dark: Marketing Strategies for Dark Tourism Management Area of Honors: Marketing Keywords: dark tourismhospitalitymarketingthanatourismmessage appealawarenessbundlingadvertisingtourism marketing File: Download Thesis_Final.pdf Thesis Supervisors: Karen Page Winterich, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
5. Turning Up Brand Volume: How Music Can Enhance Brand Equity Open Access Author: Popescu, Alicia Lynn Title: Turning Up Brand Volume: How Music Can Enhance Brand Equity Area of Honors: Marketing Keywords: MusicAdvertisingBrand EquitySonic IdentityMarketing File: Download Alicia_Popescu_Thesis_Turning_Up_Brand_Volume.pdf Thesis Supervisors: Karen Page Winterich, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorJennifer Chang Coupland, Faculty Reader
6. THE DIMENSIONS OF CUTE: AN EXPLORATION OF CUTE TYPOLOGIES WITHIN THE COSMETIC INDUSTRY Open Access Author: Grant, Asia J Title: THE DIMENSIONS OF CUTE: AN EXPLORATION OF CUTE TYPOLOGIES WITHIN THE COSMETIC INDUSTRY Area of Honors: Marketing Keywords: Product DesignAestheticsProduct MarketingBrand Personality File: Download Grant_Thesis_Final_Draft.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorKaren Page Winterich, Faculty Reader
7. Unboxing Surprise: An Investigation of Surprise and the Consumers of Curated Subscription Boxes Open Access Author: Wahl, Kathryn Elyse Title: Unboxing Surprise: An Investigation of Surprise and the Consumers of Curated Subscription Boxes Area of Honors: Marketing Keywords: MarketingSubscription BoxesSubscription ServicesStitch FixSurprise File: Download Kathryn_Wahl_-_Thesis_Final_Draft.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorKaren Page Winterich, Faculty Reader
8. The Impact of Empowering Ads: An Exploration of Perceptions of Brand and Self Open Access Author: Longtine, Ashleigh Title: The Impact of Empowering Ads: An Exploration of Perceptions of Brand and Self Area of Honors: Marketing Keywords: MarketingAdvertisingFemvertisingEmpowerment File: Download Longtine_FinalThesis.pdf Thesis Supervisors: Karen Page Winterich, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
9. The Ethics of Consumer Purchasing Habits: Does Corporate Social Irresponsibility Outweigh Convenience? Open Access Author: Bleehash, Emily Title: The Ethics of Consumer Purchasing Habits: Does Corporate Social Irresponsibility Outweigh Convenience? Area of Honors: Marketing Keywords: corporate social responsibilitycorporate social irresponsibilitymarketingconvenienceshippingconsumer perceptionspurchase intentions File: Download Bleehash_Thesis_Final_DONE.pdf Thesis Supervisors: Karen Page Winterich, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
10. The Carbon Labeling Landscape and Consumer Preferences of Carbon Label Designs Open Access Author: Wagner, Jillian Title: The Carbon Labeling Landscape and Consumer Preferences of Carbon Label Designs Area of Honors: Marketing Keywords: Carbon LabelCarbon LabelingMarketingGreen MarketingGreenwashingClimate ChangeESGLabelingCarbonCO2 File: Download JillianWagner.The_Carbon_Labeling_Landscape_and_Consumer_Preferences_of_Carbon_Label_Designs.pdf Thesis Supervisors: Karen Page Winterich, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
