1. Turning Up Brand Volume: How Music Can Enhance Brand Equity Open Access Author: Popescu, Alicia Lynn Title: Turning Up Brand Volume: How Music Can Enhance Brand Equity Area of Honors: Marketing Keywords: MusicAdvertisingBrand EquitySonic IdentityMarketing File: Download Alicia_Popescu_Thesis_Turning_Up_Brand_Volume.pdf Thesis Supervisors: Karen Page Winterich, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorJennifer Chang Coupland, Faculty Reader
2. The Impact of Empowering Ads: An Exploration of Perceptions of Brand and Self Open Access Author: Longtine, Ashleigh Title: The Impact of Empowering Ads: An Exploration of Perceptions of Brand and Self Area of Honors: Marketing Keywords: MarketingAdvertisingFemvertisingEmpowerment File: Download Longtine_FinalThesis.pdf Thesis Supervisors: Karen Page Winterich, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
