1. Consumer perceptions of tourism development in rural areas: a survey of Pocono Mountain residents Open Access Author: Lansdowne, Chelsea Lynn Title: Consumer perceptions of tourism development in rural areas: a survey of Pocono Mountain residents Area of Honors: Marketing Keywords: MarketingRural TourismPocono MountainsResident Attitudes File: Download Chelsea_Lansdowne_-_SHC_Thesis_2014.pdf Thesis Supervisors: Margaret Grace Meloy, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
2. Brand Associations and Dementia: The Richness and Decay of Brand Associations Across a Lifetime Open Access Author: Scherrer, Samantha Title: Brand Associations and Dementia: The Richness and Decay of Brand Associations Across a Lifetime Area of Honors: Marketing Keywords: DementiaMarketingBrand AssociationsBrandingMemory DecayEpisodic MemorySemantic MemoryAssociative NetworksAssociative LinksConsumer Preferences File: Download Scherrer_Thesis_Final.pdf Thesis Supervisors: Margaret Grace Meloy, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
3. Lifestyle Branding: How Identity Tells An Engaging Story Open Access Author: Stern, Hannah Title: Lifestyle Branding: How Identity Tells An Engaging Story Area of Honors: Marketing Keywords: Lifestyle brandingIdentityMarketingStorytellingInfluencer marketingEmotional investmentCustomer-brand relationships File: Download Lifestyle_Branding_How_Identity_Tells_An_Engaging_Story.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorMargaret Grace Meloy, Faculty Reader
