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Start Over Area of Honors Marketing Degree B S Thesis Supervisor Jennifer Chang Coupland Keyword brand choice

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Author:: Nguyen, Julia Lee
Title:: CONFORMITY DIVIDED: CONSUMER BUYING BEHAVIOR AMONG THE SUBSETS OF CONFORMITY
Area of Honors:: Marketing
Keywords:: brand choice
conformity
consumer behavior
cognitive dissonance
decision-making process
normative social influence
social groups
File:: Download Final_Thesis_PDF.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Supervisor
Karen Page Winterich, Faculty Reader

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