1. The Evolution of Intercollegiate Athletics Conferences Open Access Author: Kehoe, Christina Rose Title: The Evolution of Intercollegiate Athletics Conferences Area of Honors: Marketing Keywords: marketingsportsNCAAbrand File: Download Kehoe_Christina_Evolution_of_Collegiate_Sports_Conferences.pdf Thesis Supervisors: John C Powell, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
2. Promotions and their Dynamic Effect on Major League Baseball Attendance Open Access Author: Jackson, Marcus Morris Title: Promotions and their Dynamic Effect on Major League Baseball Attendance Area of Honors: Marketing Keywords: baseballmarketingkoyckdistributed lagMLBstatistics File: Download Thesisfinalversion2.pdf Thesis Supervisors: Wayne Desarbo, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
