1. The Athleisure Tipping Point: An Analysis of the Message, Messengers, and Context of the Movement Open Access Author: Edwards, Allison Title: The Athleisure Tipping Point: An Analysis of the Message, Messengers, and Context of the Movement Area of Honors: Marketing Keywords: AthleisureActivewearSportswearDigital InfluencersInfluencersTipping Point TheoryActivewear BrandsNikeAdidasUnder ArmourLululemonFableticsOutdoor VoicesStreetwearAthleisurewearFashion InnovationFashionMarket PositioningProduct OfferingBrand MessagingBranding File: Download The_Athleisure_Tipping_Point.pdf Thesis Supervisors: Matthew Michael Checchio, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
2. A Qualitative Analysis of Generational Receptiveness to the Sharing Economy Open Access Author: Kontra, Sophia Pascale Title: A Qualitative Analysis of Generational Receptiveness to the Sharing Economy Area of Honors: Marketing Keywords: Sharing economyGenerational differencesBaby boomersMillennialsConsumer behaviorMarketing strategiesUber File: Download Sophia.Kontra_THESIS.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
3. Lifestyle Branding: How Identity Tells An Engaging Story Open Access Author: Stern, Hannah Title: Lifestyle Branding: How Identity Tells An Engaging Story Area of Honors: Marketing Keywords: Lifestyle brandingIdentityMarketingStorytellingInfluencer marketingEmotional investmentCustomer-brand relationships File: Download Lifestyle_Branding_How_Identity_Tells_An_Engaging_Story.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorMargaret Grace Meloy, Faculty Reader
