1. Building Digital Brand Relationships: Interactions Between Brands and Consumers Open Access Author: Kingsbury, Stephen John Title: Building Digital Brand Relationships: Interactions Between Brands and Consumers Area of Honors: Marketing Keywords: consumer-brand relationshipsBrand Relationship Qualityself-connectioninterdependencerelationship warmth File: Download Stephen_Kingsbury_-_Final_Undergraduate_Thesis_-_Final_Version_-_Spring_2012.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorMargaret Grace Meloy, Faculty ReaderJennifer Chang Coupland, Thesis Honors Advisor
2. The Effectiveness of Smart Choices, Guidance Daily Allowances, and Traffic Light Front-of-package labels on Raising Health Awareness and Helping Consumers Make Healthy Choices Open Access Author: Wang, Helen Angela Title: The Effectiveness of Smart Choices, Guidance Daily Allowances, and Traffic Light Front-of-package labels on Raising Health Awareness and Helping Consumers Make Healthy Choices Area of Honors: Marketing Keywords: front-of-package labelsFOP labelsSmart Choices labelGuidance Daily Allowances labelGDA labeltraffic light label File: Download FINAL_Helen_Wang_Thesis.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
3. Examining Student Motivations and Identities to Promote Philanthropic Involvement Open Access Author: Barnett, Meghan Title: Examining Student Motivations and Identities to Promote Philanthropic Involvement Area of Honors: Marketing Keywords: studentphilanthropythonmarketingmotivationidentity File: Download Barnett_SHC_Thesis.pdf Thesis Supervisors: Karen Page Winterich, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
4. Investigating the Role of Tolerance of Ambiguity in Responses to Contemporary Poetry Open Access Author: Beckman, Warren Michael Title: Investigating the Role of Tolerance of Ambiguity in Responses to Contemporary Poetry Area of Honors: Marketing Keywords: PoetryTolerance of AmbiguityAesthetic Response File: Download Beckman_Warren_ResponsesToPoetry.pdf Thesis Supervisors: Karen Page Winterich, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
