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Author:

Jackson, Marcus Morris

Title:

Promotions and their Dynamic Effect on Major League Baseball Attendance

Area of Honors:

Marketing

Keywords:

baseball
marketing
koyck
distributed lag
MLB
statistics

File:

Download Thesisfinalversion2.pdf

Thesis Supervisors:

Wayne Desarbo, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Lansdowne, Chelsea Lynn

Title:

Consumer perceptions of tourism development in rural areas: a survey of Pocono Mountain residents

Area of Honors:

Marketing

Keywords:

Marketing
Rural Tourism
Pocono Mountains
Resident Attitudes

File:

Download Chelsea_Lansdowne_-_SHC_Thesis_2014.pdf

Thesis Supervisors:

Margaret Grace Meloy, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Mahon, Jennifer Camille

Title:

Entertainment Brand Equity Elements and Relationships: Star Wars and Harry Potter as a Model for, and the Survival of Game of Thrones

Area of Honors:

Marketing

Keywords:

Harry Potter
Game of Thrones
Star Wars
Branding
Brand Relationships
Long Distance Best Friend Model
Marketing

File:

Download Mahon_Jennifer_thesis.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Franklin Jerome Carter Jr., Faculty Reader

Author:

Tarriff, Ashley Lauren

Title:

How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media

Area of Honors:

Marketing

Keywords:

Personalities
Social Media
Facebook
Twitter
Instagram
Online Personalities
Cattell
16 Personality Factors
Marketing

File:

Download FinalThesisTarriff.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Lisa Elizabeth Bolton, Faculty Reader
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Shultz, Mark James

Title:

Leisure Style and Attitudes Toward Theatre Attendance

Area of Honors:

Marketing

Keywords:

theatre
arts
theatre marketing
arts marketing
broadway
market research

File:

Download Mark_Shultz_FINAL_Thesis.pdf

Thesis Supervisors:

Jeffrey Michael Kukitz, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Orr, Kathleen Elizabeth

Title:

The Implications of Hofstede's Cultural Dimensions for Advertising in Spain and the United States

Area of Honors:

Marketing

Keywords:

marketing
Hofstede's cultural dimensions
Spain
United States
advertising

File:

Download Kathleen_Orr_Thesis.pdf

Thesis Supervisors:

Johann Baumgartner, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Jennifer Chang Coupland, Faculty Reader

Author:

Popescu, Alicia Lynn

Title:

Turning Up Brand Volume: How Music Can Enhance Brand Equity

Area of Honors:

Marketing

Keywords:

Music
Advertising
Brand Equity
Sonic Identity
Marketing

File:

Download Alicia_Popescu_Thesis_Turning_Up_Brand_Volume.pdf

Thesis Supervisors:

Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Jennifer Chang Coupland, Faculty Reader

Author:

Chang, Cindy Hsin-hua

Title:

The Stickiness Factor: A Study Of Disney’s Magnetic Appeal

Area of Honors:

Marketing

Keywords:

Disney
Marketing
Brand
Stickiness
Consumer Behavior

File:

Download Cindy_Chang_Thesis.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Franklin Jerome Carter Jr., Faculty Reader

Author:

Liu, Shirley

Title:

Funny Girl: An Analysis of the Gender Shift in Contemporary Comedy

Area of Honors:

Marketing

Keywords:

marketing
comedy
media studies
gender
change
television
feminism

File:

Download 1-Liu_Shirley_ThesisFinal.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
David Michael Winterich, Faculty Reader

Author:

Sullivan, Joseph

Title:

"Terrific, You Did It!" The Influence of Feedback on a Crowdsourcing Participant's Satisfaction

Area of Honors:

Marketing

Keywords:

Marketing
Crowdsourcing
Feedback
Participant
Satisfaction
Participant Satisfaction

File:

Download Thesis_Final_.pdf

Thesis Supervisors:

Johanna H Slot, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Pan, Yuyuan

Title:

The effect of objective self-awareness and priming on environmental and ethical behavioral intentions

Area of Honors:

Marketing

Keywords:

sustainability
consumer behavior
ethics
environment
priming

File:

Download Final_Thesis.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Arbutina, Abigail Jane

Title:

Corporate Social Responsibility and Brand Relationships

Area of Honors:

Marketing

Keywords:

Corporate Social Responsibility
Consumer-Brand Relationships
Brand Love

File:

Download ArbutinaThesisFinalVersion.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Gross, Kathryn Emily

Title:

Avoiding the Tipping Point: A Congruency-Relationship Framework for Product Placement

Area of Honors:

Marketing

Keywords:

product placement
consumer
brand-relationships
congruency
television
movies
consumer behavior

File:

Download Kathryn_Gross_Thesis.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Faculty Reader

Author:

Dassatti, Reagan Ann

Title:

Evolution of the Big Ten Brand

Area of Honors:

Marketing

Keywords:

Evolution
Big Ten
Brand

File:

Download Dassatti_Reagan_Evolution_of_the_Big_Ten_Brand.pdf

Thesis Supervisors:

John C Powell, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Gilbert, John L

Title:

Green Purchasing in College Students

Area of Honors:

Marketing

Keywords:

marketing
sustainability
green purchasing
greenwashing
millennials
Patagonia
consumer behavior

File:

Download Gilbert_Thesis_FINAL.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Johanna H Slot, Faculty Reader

Author:

Grant, Asia J

Title:

THE DIMENSIONS OF CUTE: AN EXPLORATION OF CUTE TYPOLOGIES WITHIN THE COSMETIC INDUSTRY

Area of Honors:

Marketing

Keywords:

Product Design
Aesthetics
Product Marketing
Brand Personality

File:

Download Grant_Thesis_Final_Draft.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Karen Page Winterich, Faculty Reader

Author:

Desjardins, Grace Alison

Title:

Appreciation or Just Representation: A Look at Multicultural Portrayals in Advertising

Area of Honors:

Marketing

Keywords:

Multicultural
Advertising

File:

Download Grace_Desjardins_Thesis_Final_Version.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Duncan King-Hoi Fong, Faculty Reader

Author:

Romeo, Gabrielle Faith

Title:

An Exploration of Brand Personality Typology

Area of Honors:

Marketing

Keywords:

Brand
Personality
Typology
Aaker
Archetypes

File:

Download RomeoGabrielleThesisFinal.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Johann Baumgartner, Faculty Reader

Author:

Ebner, Rachel Ann

Title:

How Acquisitions Impact Authenticity: An Investigation of Brand Authenticity and Its Dimensions

Area of Honors:

Marketing

Keywords:

Brand
Branding
Marketing
Authenticity
Authentic
Corporate Acquisitions
Acquisitions
Consumer Packaged Goods

File:

Download Ebner_Thesis_Final.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Wahl, Kathryn Elyse

Title:

Unboxing Surprise: An Investigation of Surprise and the Consumers of Curated Subscription Boxes

Area of Honors:

Marketing

Keywords:

Marketing
Subscription Boxes
Subscription Services
Stitch Fix
Surprise

File:

Download Kathryn_Wahl_-_Thesis_Final_Draft.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Karen Page Winterich, Faculty Reader