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Author:

Golthi, Ira

Title:

The Promise of Packaging in the American Hot Tea Market

Area of Honors:

Marketing

Keywords:

marketing
packaging
tea
cultural capital
consumer brand idenitification
consumer involvement
coffee
pop culture
design
self expression
ethnography
qualitative analysis

File:

Download IraGolthi_FinalThesis.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Faculty Reader

Author:

Scherrer, Samantha

Title:

Brand Associations and Dementia: The Richness and Decay of Brand Associations Across a Lifetime

Area of Honors:

Marketing

Keywords:

Dementia
Marketing
Brand Associations
Branding
Memory Decay
Episodic Memory
Semantic Memory
Associative Networks
Associative Links
Consumer Preferences

File:

Download Scherrer_Thesis_Final.pdf

Thesis Supervisors:

Margaret Grace Meloy, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Edwards, Allison

Title:

The Athleisure Tipping Point: An Analysis of the Message, Messengers, and Context of the Movement

Area of Honors:

Marketing

Keywords:

Athleisure
Activewear
Sportswear
Digital Influencers
Influencers
Tipping Point Theory
Activewear Brands
Nike
Adidas
Under Armour
Lululemon
Fabletics
Outdoor Voices
Streetwear
Athleisurewear
Fashion Innovation
Fashion
Market Positioning
Product Offering
Brand Messaging
Branding

File:

Download The_Athleisure_Tipping_Point.pdf

Thesis Supervisors:

Matthew Michael Checchio, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Kontra, Sophia Pascale

Title:

A Qualitative Analysis of Generational Receptiveness to the Sharing Economy

Area of Honors:

Marketing

Keywords:

Sharing economy
Generational differences
Baby boomers
Millennials
Consumer behavior
Marketing strategies
Uber

File:

Download Sophia.Kontra_THESIS.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Stern, Hannah

Title:

Lifestyle Branding: How Identity Tells An Engaging Story

Area of Honors:

Marketing

Keywords:

Lifestyle branding
Identity
Marketing
Storytelling
Influencer marketing
Emotional investment
Customer-brand relationships

File:

Download Lifestyle_Branding_How_Identity_Tells_An_Engaging_Story.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Margaret Grace Meloy, Faculty Reader

Author:

Josowitz, Torey

Title:

Celebrities Personal Brand Analysis

Area of Honors:

Marketing

Keywords:

Brand personality
Jennifer Aaker's 5 Dimmensions
personal branding
celebrity personas

File:

Download josowitz.thesis.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Eunice Kim, Faculty Reader

Author:

Longtine, Ashleigh

Title:

The Impact of Empowering Ads: An Exploration of Perceptions of Brand and Self

Area of Honors:

Marketing

Keywords:

Marketing
Advertising
Femvertising
Empowerment

File:

Download Longtine_FinalThesis.pdf

Thesis Supervisors:

Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Harney, Shannon

Title:

Utilizing Logical Creative Thinking Methods to Innovate within the Consumer Goods Sector

Area of Honors:

Marketing

Keywords:

Innovation
Logical Creative Thinking Methods
Marketing
Sales
Salty Snack Industry
Snack Foods
Consumer Goods
Consumer Goods Sector
New Product Innovations
Chips
Sun Chips
Umbrella Brands
Garden Salsa Sun Chips
Health Trends
Replacement
Abstraction
Horizontal Extension
Frito-Lay
PepsiCo

File:

Download Shannon_Harney_-_Final_Thesis.pdf

Thesis Supervisors:

Min Ding, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Jack, Olivia

Title:

True to Size: Missing the Mark on the Marketing of Women's Jeans

Area of Honors:

Marketing

Keywords:

women
jeans
size
inclusivity
purchase intention
size representation
self-image
model
advertise
online shopping
social media
vanity sizing
mental stimulation

File:

Download Olivia_Jack_Thesis_Final_Draft.pdf

Thesis Supervisors:

Sotires Pagiavlas, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Bleehash, Emily

Title:

The Ethics of Consumer Purchasing Habits: Does Corporate Social Irresponsibility Outweigh Convenience?

Area of Honors:

Marketing

Keywords:

corporate social responsibility
corporate social irresponsibility
marketing
convenience
shipping
consumer perceptions
purchase intentions

File:

Download Bleehash_Thesis_Final_DONE.pdf

Thesis Supervisors:

Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor