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Author:

Popescu, Alicia Lynn

Title:

Turning Up Brand Volume: How Music Can Enhance Brand Equity

Area of Honors:

Marketing

Keywords:

Music
Advertising
Brand Equity
Sonic Identity
Marketing

File:

Download Alicia_Popescu_Thesis_Turning_Up_Brand_Volume.pdf

Thesis Supervisors:

Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Jennifer Chang Coupland, Faculty Reader