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Results for: Thesis Supervisor Jennifer Chang Coupland Remove constraint Thesis Supervisor: Jennifer Chang Coupland Keyword Game of Thrones Remove constraint Keyword: Game of Thrones Keyword Branding Remove constraint Keyword: Branding
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1. Entertainment Brand Equity Elements and Relationships: Star Wars and Harry Potter as a Model for, and the Survival of Game of Thrones

Open Access
Author:
Mahon, Jennifer Camille
Title:
Entertainment Brand Equity Elements and Relationships: Star Wars and Harry Potter as a Model for, and the Survival of Game of Thrones
Area of Honors:
Marketing
Keywords:
File:
Thesis Supervisors:
  • Jennifer Chang Coupland, Thesis Supervisor
  • Jennifer Chang Coupland, Honors Advisor
  • Franklin Jerome Carter Jr., Faculty Reader