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Author:

Mahon, Jennifer Camille

Title:

Entertainment Brand Equity Elements and Relationships: Star Wars and Harry Potter as a Model for, and the Survival of Game of Thrones

Area of Honors:

Marketing

Keywords:

Harry Potter
Game of Thrones
Star Wars
Branding
Brand Relationships
Long Distance Best Friend Model
Marketing

File:

Download Mahon_Jennifer_thesis.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Franklin Jerome Carter Jr., Faculty Reader

Author:

Ebner, Rachel Ann

Title:

How Acquisitions Impact Authenticity: An Investigation of Brand Authenticity and Its Dimensions

Area of Honors:

Marketing

Keywords:

Brand
Branding
Marketing
Authenticity
Authentic
Corporate Acquisitions
Acquisitions
Consumer Packaged Goods

File:

Download Ebner_Thesis_Final.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Scherrer, Samantha

Title:

Brand Associations and Dementia: The Richness and Decay of Brand Associations Across a Lifetime

Area of Honors:

Marketing

Keywords:

Dementia
Marketing
Brand Associations
Branding
Memory Decay
Episodic Memory
Semantic Memory
Associative Networks
Associative Links
Consumer Preferences

File:

Download Scherrer_Thesis_Final.pdf

Thesis Supervisors:

Margaret Grace Meloy, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor