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Author:

Chang, Cindy Hsin-hua

Title:

The Stickiness Factor: A Study Of Disney’s Magnetic Appeal

Area of Honors:

Marketing

Keywords:

Disney
Marketing
Brand
Stickiness
Consumer Behavior

File:

Download Cindy_Chang_Thesis.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Franklin Jerome Carter Jr., Faculty Reader