1. MARKETING HEALTH FOOD: THE STRATEGIC AND ETHICAL MARKETING PLAN UTILIZING SOCIAL MEDIA Open Access Author: Lewis, Sara Elana Title: MARKETING HEALTH FOOD: THE STRATEGIC AND ETHICAL MARKETING PLAN UTILIZING SOCIAL MEDIA Area of Honors: Marketing Keywords: Social MediaEthicsFoodMarketing File: Download Senior_Thesis_Sara_Lewis.pdf Thesis Supervisors: Jennifer Coupland, William Ross, Thesis SupervisorWilliam Ross, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
2. Consumer perceptions of tourism development in rural areas: a survey of Pocono Mountain residents Open Access Author: Lansdowne, Chelsea Lynn Title: Consumer perceptions of tourism development in rural areas: a survey of Pocono Mountain residents Area of Honors: Marketing Keywords: MarketingRural TourismPocono MountainsResident Attitudes File: Download Chelsea_Lansdowne_-_SHC_Thesis_2014.pdf Thesis Supervisors: Margaret Grace Meloy, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
3. Entertainment Brand Equity Elements and Relationships: Star Wars and Harry Potter as a Model for, and the Survival of Game of Thrones Open Access Author: Mahon, Jennifer Camille Title: Entertainment Brand Equity Elements and Relationships: Star Wars and Harry Potter as a Model for, and the Survival of Game of Thrones Area of Honors: Marketing Keywords: Harry PotterGame of ThronesStar WarsBrandingBrand RelationshipsLong Distance Best Friend ModelMarketing File: Download Mahon_Jennifer_thesis.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorFranklin Jerome Carter Jr., Faculty Reader
4. How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media Open Access Author: Tarriff, Ashley Lauren Title: How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media Area of Honors: Marketing Keywords: PersonalitiesSocial MediaFacebookTwitterInstagramOnline PersonalitiesCattell16 Personality FactorsMarketing File: Download FinalThesisTarriff.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorLisa Elizabeth Bolton, Faculty ReaderJennifer Chang Coupland, Thesis Honors Advisor
5. Turning Up Brand Volume: How Music Can Enhance Brand Equity Open Access Author: Popescu, Alicia Lynn Title: Turning Up Brand Volume: How Music Can Enhance Brand Equity Area of Honors: Marketing Keywords: MusicAdvertisingBrand EquitySonic IdentityMarketing File: Download Alicia_Popescu_Thesis_Turning_Up_Brand_Volume.pdf Thesis Supervisors: Karen Page Winterich, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorJennifer Chang Coupland, Faculty Reader
6. The Stickiness Factor: A Study Of Disney’s Magnetic Appeal Open Access Author: Chang, Cindy Hsin-hua Title: The Stickiness Factor: A Study Of Disney’s Magnetic Appeal Area of Honors: Marketing Keywords: DisneyMarketingBrandStickinessConsumer Behavior File: Download Cindy_Chang_Thesis.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorFranklin Jerome Carter Jr., Faculty Reader
7. "Terrific, You Did It!" The Influence of Feedback on a Crowdsourcing Participant's Satisfaction Open Access Author: Sullivan, Joseph Title: "Terrific, You Did It!" The Influence of Feedback on a Crowdsourcing Participant's Satisfaction Area of Honors: Marketing Keywords: MarketingCrowdsourcingFeedbackParticipantSatisfactionParticipant Satisfaction File: Download Thesis_Final_.pdf Thesis Supervisors: Johanna H Slot, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
8. How Acquisitions Impact Authenticity: An Investigation of Brand Authenticity and Its Dimensions Open Access Author: Ebner, Rachel Ann Title: How Acquisitions Impact Authenticity: An Investigation of Brand Authenticity and Its Dimensions Area of Honors: Marketing Keywords: BrandBrandingMarketingAuthenticityAuthenticCorporate AcquisitionsAcquisitionsConsumer Packaged Goods File: Download Ebner_Thesis_Final.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
9. Unboxing Surprise: An Investigation of Surprise and the Consumers of Curated Subscription Boxes Open Access Author: Wahl, Kathryn Elyse Title: Unboxing Surprise: An Investigation of Surprise and the Consumers of Curated Subscription Boxes Area of Honors: Marketing Keywords: MarketingSubscription BoxesSubscription ServicesStitch FixSurprise File: Download Kathryn_Wahl_-_Thesis_Final_Draft.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorKaren Page Winterich, Faculty Reader
10. Brand Associations and Dementia: The Richness and Decay of Brand Associations Across a Lifetime Open Access Author: Scherrer, Samantha Title: Brand Associations and Dementia: The Richness and Decay of Brand Associations Across a Lifetime Area of Honors: Marketing Keywords: DementiaMarketingBrand AssociationsBrandingMemory DecayEpisodic MemorySemantic MemoryAssociative NetworksAssociative LinksConsumer Preferences File: Download Scherrer_Thesis_Final.pdf Thesis Supervisors: Margaret Grace Meloy, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
11. Lifestyle Branding: How Identity Tells An Engaging Story Open Access Author: Stern, Hannah Title: Lifestyle Branding: How Identity Tells An Engaging Story Area of Honors: Marketing Keywords: Lifestyle brandingIdentityMarketingStorytellingInfluencer marketingEmotional investmentCustomer-brand relationships File: Download Lifestyle_Branding_How_Identity_Tells_An_Engaging_Story.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorMargaret Grace Meloy, Faculty Reader
12. The Impact of Empowering Ads: An Exploration of Perceptions of Brand and Self Open Access Author: Longtine, Ashleigh Title: The Impact of Empowering Ads: An Exploration of Perceptions of Brand and Self Area of Honors: Marketing Keywords: MarketingAdvertisingFemvertisingEmpowerment File: Download Longtine_FinalThesis.pdf Thesis Supervisors: Karen Page Winterich, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
13. Utilizing Logical Creative Thinking Methods to Innovate within the Consumer Goods Sector Open Access Author: Harney, Shannon Title: Utilizing Logical Creative Thinking Methods to Innovate within the Consumer Goods Sector Area of Honors: Marketing Keywords: InnovationLogical Creative Thinking MethodsMarketingSalesSalty Snack IndustrySnack FoodsConsumer GoodsConsumer Goods SectorNew Product InnovationsChipsSun ChipsUmbrella BrandsGarden Salsa Sun ChipsHealth TrendsReplacementAbstractionHorizontal ExtensionFrito-LayPepsiCo File: Download Shannon_Harney_-_Final_Thesis.pdf Thesis Supervisors: Min Ding, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
14. The Carbon Labeling Landscape and Consumer Preferences of Carbon Label Designs Open Access Author: Wagner, Jillian Title: The Carbon Labeling Landscape and Consumer Preferences of Carbon Label Designs Area of Honors: Marketing Keywords: Carbon LabelCarbon LabelingMarketingGreen MarketingGreenwashingClimate ChangeESGLabelingCarbonCO2 File: Download JillianWagner.The_Carbon_Labeling_Landscape_and_Consumer_Preferences_of_Carbon_Label_Designs.pdf Thesis Supervisors: Karen Page Winterich, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
15. How Culture Affects Marketing Content: A Comparison Between Austria and the United States Open Access Author: Di Carlo, Erica Title: How Culture Affects Marketing Content: A Comparison Between Austria and the United States Area of Honors: Marketing Keywords: Social MediaInstagramFacebookAustriaCultureMarketingAdvertising File: Download Thesis_DiCarlo_2023.pdf Thesis Supervisors: Matthew Michael Checchio, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor