1. Into the Dark: Marketing Strategies for Dark Tourism Management Open Access Author: Cohn, Brandy Nicole Title: Into the Dark: Marketing Strategies for Dark Tourism Management Area of Honors: Marketing Keywords: dark tourismhospitalitymarketingthanatourismmessage appealawarenessbundlingadvertisingtourism marketing File: Download Thesis_Final.pdf Thesis Supervisors: Karen Page Winterich, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
2. The Implications of Hofstede's Cultural Dimensions for Advertising in Spain and the United States Open Access Author: Orr, Kathleen Elizabeth Title: The Implications of Hofstede's Cultural Dimensions for Advertising in Spain and the United States Area of Honors: Marketing Keywords: marketingHofstede's cultural dimensionsSpainUnited Statesadvertising File: Download Kathleen_Orr_Thesis.pdf Thesis Supervisors: Johann Baumgartner, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorJennifer Chang Coupland, Faculty Reader
